A joint venture is a business contract undertaken by GSOMEGA which involves mutual investments in terms of capital, human resources, risks and reward with its client(s). Equity partnerships enable both the companies with desirable capital for businesses and sophisticated shareholders’ eyes to expand and take companies to greater heights.
This involves the creation of a new entity with shared control and assets by both the companies.
Key features of this engagement model are-
- It allows clients to enter new geographic locations with related or new business ventures.
- It facilitates the clients to service a big market and clients with added capacity.
- It requires a local management partner to eliminate the liabilities of foreignness in a new market or client.
- It reduces the cost expenditure for the client and also the time to launch and market the product because of the added local expertise provided by the partner.